In the same way that you wouldn’t start out on journey without knowing where you are going (London, Australia, Legoland) or having an idea (strategic direction) of how you are going to get there (car, train, cycle or walk), you need to know why you are running your business.
Perhaps you think that your business is too small to need a strategic direction? Research has shown that having a clear goal and a plan to get there can improve your chances of success significantly; even if you run a micro business.
Lots of people don’t like to think about the risks because they think they’ll just face that problem when they come to it. Heartbreakingly, the bankruptcy courts are full of people who said that. It is much less risky to have a simple contingency plan to deal with your key risks.
Maybe you think it will take too much time? Or your experience is with great slabs of documented business plans gathering dust in a drawer, never to be looked at ever again. It doesn’t have to be that complicated!
For more information about how we can help you –
This defines where you are going and why.
This identifies what might hinder you, what the impact would be and what you are going to do about it.
This is your road-map for reaching your goal.
For more information about setting a strategic direction or call Jacqui Hogan on 01494 680997.